Ideas To Engage New Donors
Leena Patidar January 16, 2018
Want to encourage Coin Up registrations at your next live event?
See how Jayme Ellis from Coffee Kids did it at the 6th Annual Coffee and Tea Festival in Valley Forge, PA!. Here are the elements that helped make it a success:
- A dedicated Coffee Kids table with compelling signage about their cause
- The nonprofit representative registered for the app ahead of time and practiced showing others how it works
- As an incentive, guests who registered onsite received a raffle ticket for a chance to win a gourmet coffee themed gift basket.
- A mobile donation app allows guests to download and register with your organization immediately
For future events, they plan to print up Coin Up postcards to distribute, and order other co-branded collateral such as our Coin Up chocolate coins or stickers to create more interest and interaction with guests. By the end of the two-day festival, they had registered over double the number of Coin Up donors, and got people excited about making a difference for sustainable coffee farming in struggling countries